As the Aperol Spritz gained popularity in the U.S., the brand team wanted to ensure the iconic drink was being made according to the original recipe. The PASS program was created to consolidate the recipe into 4 simple steps. Our task was to design informative materials around this program, including a 12 page booklet and accompanying swag, to encourage bartenders, managers, and restauranteurs to follow the official recipe.

Market Street is one of the five distinct retail banners in the United Supermarkets Family. As an upscale grocery store, Market Street aims to deliver ultimate service across Texas and New Mexico.

Quidel is a leader in medical diagnostics, producing tests to detect a variety of diseases and other health conditions. SophiaQ is an at-home diagnostics system, with multiple tests available, intended for frequent use. While the company is a trusted brand for practitioners and hospitals, this product is designed specifically for patients who want to invest in their health longterm.

Hand lettering has been an outlet and ongoing exercise of finding my voice as an artist. Whether it’s crafting my own original sayings or documenting a favorite phrase (or Taylor Swift lyric), I enjoy expressing myself through custom typography.

Caroline Originals:
Ignorance is Bliss, Sis
Petty in Pink
Too Ill to Dill
Hateful but Grateful
True Friends Inherit Your Enemies

I redesigned the West Texas Walk of Fame brochure for the Lubbock Civic Center. This annual ceremony honors musicians, artists, and actors who are native to West Texas. RD Thomas Advertising, 2017.

This is a collection of custom products I’ve designed and produced that feature my original lettering. From greeting cards and apparel to wall art and home decor, I enjoy bringing my hand lettering to life.

I designed a spread for the 2018 Lubbock Visitor's Guide that features some of Lubbock's most noteworthy attractions. Hand-drawn typography and illustrated elements make this project one-of-a-kind—just like Lubbock! RD Thomas Advertising, 2017. Photography: Angela Guthrie

A small sample of logos I’ve created, ranging from internal company logos to small business owners.

The Kingsgate Shopping Center in Lubbock hosts an annual event for pictures with the Easter Bunny. My task was to design the backdrop, social media graphics, and a schedule card that doubled as a photo frame. The creative consists of whimsical, playful hand-drawn flowers to appeal to kids and their parents. RD Thomas Advertising, 2018. Photography: Dylan Lowery